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YOUTH

The YOUTH exhibition was a branding project that interpreted the theme of “youth” from a brand perspective and translated it into a visual language.
Images associated with youth—freedom, rebellion, innocence, and passion—were structured through graphics and wording, and applied across promotional materials and merchandise.
The exhibition’s impression was carried forward through art merchandise infused with youth culture, completing YOUTH as a cohesive brand.

YOUTH 전시는 ‘청춘’이라는 키워드를 브랜드 관점에서 해석하고, 이를 시각 언어로 정리한 브랜딩 프로젝트입니다.
자유와 반항, 순수와 열정 같은 청춘의 이미지를 그래픽과 워딩으로 구조화하고, 홍보물과 굿즈에 적용했습니다.
전시의 인상은 유스 컬처의 감성을 담은 아트 상품으로 이어지며, 브랜드로서의 YOUTH를 완성했습니다.

Brand & Visual Direction, Exhibition Graphics, Promotional Materials, Merchandise Design









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